AND Architecture + Community Planning
Proposed concept for the 24th & Mission BART station created with community input. Illustration by Fernando Marti.
A nonprofit started by young college grads, AND a+cp uses architecture, planning and education to help lower-income and underserved communities.
Originally called Asian Neighborhood Design, AND had not been rebranded since the 90s and needed a fresh look. The goal was to create a quickly implemented system that paid homage to the community and history, while directing attention to a well designed and sustainable future.
Process
Community
The first spark of this identity come first and foremost from the communities and neighborhoods served by AND c+p. Focusing on their previous three locations in the Tenderloin and SOMA areas, I used cartographic elements to serve as the backbone of the design.
Design
As designers of buildings and homes, the emphasis on design and creation was necessary. Using streets and intersections, a pentagonal shape was discovered. This shape referenced both classic symbols of “home” and asymmetric, innovative design.
Sustainability
Finally, with hope for the future, I brought in colors that were inspired by natural environments such as redwood forests and beaches. By selecting bolder, more primary colors I also aimed to create a palette that was friendly and diverse.
Final Design
Typography and Colors
Stationary and Collateral
Eblast Announcement
Architectural Title Block
